Pricing Research

It depends on your goal. Use the Van Westendorp Price Sensitivity Meter (PSM) to find an acceptable price range for a new product. Use Gabor-Granger when you have a specific product and want to find the highest price point that maximizes revenue before demand drops.

Pricing research is notoriously prone to bias. We mitigate this by accessing Prodege’s first-party panel, which allows us to target respondents based on verified purchase data. By surveying people who actually spend money in your category, we get a much more accurate reflection of true market elasticity.

Yes. Our platform supports global pricing studies across 160+ countries. You can customize your survey to reflect local currencies and purchasing power, ensuring your international MSRP strategy accounts for local economic variables and competitive landscapes.

In most cases, you can go from hypothesis to a full price-sensitivity report in under 24 hours. As soon as your study reaches its target completes (often by lunch for a morning launch), our real-time dashboards automatically visualize your optimum price points and demand curves.

Conjoint Analysis is the gold standard for understanding trade-offs. It helps you determine how much a consumer is willing to pay for a specific feature (like organic ingredients or a premium warranty) versus the base product. This allows you to “bundle” your way to the highest possible margin.